For the past year, I've been working closely with a business group and I've gained a new appreciation for the power of networking and especially for the power of the personal referral. I realize trust, respect, accountability and mutual support are the cornerstones of a good referral program. They also bring about peace and harmony both at home and at work. So in this quarter's newsletter, I'd like to promote not just the value of networking and referrals, but also the powerful networking tool we have at our disposal. This email newsletter is Exhibit A.

You already noticed that I've put your name in the salutation. No more "Dear Generic Client." Can you feel the love? We can use your database to personalize how you reach out to your existing and potential clients.

We can also add power to your email campaigns by using sophisticated tracking tools. We can tell you who is opening your emails, who is clicking on the links (and which links) and who is forwarding your email to a friend.

If you want to leave the lines of social networking open, no problem. We can do that, and we can even make that interface cleaner. We've developed a token to automatically use all six social sharing sites-Facebook, Twitter, LinkedIn, StumbleUpon, Reddit and Delicious - at one time. We can also show you how many times your campaign has been shared on social networking sites and how much traffic the shared campaign has generated.

In turn, you can use this information to grow your community and build lasting relationships. And here's the payoff: the deeper your relationships, the more likely you are to get a personal referral. And the more referrals you receive, the more bread you make.What a gas!

Need proof? Forward this newsletter to anyone who could benefit from these powerful networking tools. Three quality referrals will earn you a customized gift. And if you make a referral that leads to new business for us, both you and our new client will receive a 10% discount on all work booked between now and March 31, 2011. Doesn't that just blow your mind?

So let's get trucking. Forward this newsletter to three (or more!) prospects, and we'll keep you posted on how this powerful tool could work for you. Peace!