The company is touting new technology that works reliably with dimmable CFL and LED bulbs. Why now? For more than half a century, Lutron has dominated its industry by developing timely solutions to market needs. Beginning in 2012, many types of incandescent bulbs will be phased out, making this the perfect time to roll out a family of products that work with the lighting systems that will replace incandescent bulbs.

For Lutron's television commercials, we used the Red One camera with 4k resolution, which is more than twice that of Hi-Def television (talk about big files!), and a computer-controlled tracking device for precise camera moves across Lutron dimmers. We also handled casting, staging, production, and post-production services. Shot over three days at the company's world headquarters and edited here at NEWVISION, this collection of high-end commercials will be distributed across country for broadcast on cable television. The television commercials are just one part of a large campaign to get a leg up on the competition.

We created two html email templates - one for student communications and the other for important stakeholders, such as alumni and donors. The templates, coupled with NEWVISION Connect email marketing system, will make it easy and, more importantly, cost-effective to keep in touch with more than 10,000 people affiliated with the college.

Sfizi is an Italian word for a small pleasure or whim. When the word is mispronounced by over-earnest tourists, it sounds alarmingly close to the first half of an earthy American expression that ends in "happens." Which probably makes sfizi the only exactly right word to describe a site we completed last month.

Our client had a relatively simple vision: he told us, "All you have to do is make every page interesting, even if I'm not." Improbably enough, we succeeded. The result of our close collaboration is harder to describe than appreciate. See for yourself.