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Video Production
Cutting through trade show clutter isn't easy, so Lutron called on NEWVISION to create a polished video showcasing the company's lighting products. We began by revising the script, adding energy and smoothing transitions. Once on location, we removed the furniture from a high-end residence and replaced it with furniture selected by our set designer. Then we brought in a camera dolly and supplemental lights. Back in our studio, we shot the narrator against a green screen, giving ourselves maximum flexibility for video compositing in post-production.