Spring City

SERVICES PROVIDED

Graphical Design

In an era when "standing the test of time" means lasting three or four years instead of one or two, Spring City manufactures its elegant lamp posts to last a century or more. That's one reason we were excited and inspired by the opportunity to help this 160-year-old company introduce its new LED technology. Spring City challenged us to combine its reputation for creating timeless classic with its truly innovative use of LED technology in its new line of luminaires. The result? We created the tag line "Innovation inside, pure Spring City outside" and we managed the photography and copywriting for an ad for trade publications and a sales brochure.