Identity campaigns are simple - all you have to do is take a company's products and mission statement, its corporate culture and aspirations, and distill those into a single graphic that is not only original, but also will have a long shelf life and appeal to the company's target market. Corporate identities must be simple, which is why hitting on exactly the right one is so difficult. Not surprisingly, we love to work on identity campaigns, right down to the signage and the corporate stationery.
