Experiences That Resonate

Social Media

There's no definitive answer yet to the important question about social media: i.e., what is its return on investment? We're seeing plenty of anecdotal evidence to suggest that social media already has made significant contributions to certain businesses (for example, people who try a new restaurant might tweet about their experience and, depending on that experience, either increase or decrease traffic to that restaurant). In general, though, we're noticing that more and more websites are talking to each other, and to take advantage of that, we're using our expertise in AJAX XML communication to allow our clients' social media sites to talk to each other.